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FLAVIA Beverage Systems Press Release
November 7, 2006
FLAVIA® Brews Up Exclusive Premium Drinks Station for Bloomingdale's
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FLAVIA Fusion Deluxe to launch with Federated just in time for the holidays
FLAVIA, the pioneers of single-serve beverage systems, is unveiling its latest addition, FLAVIA Fusion™ Deluxe, a premium version of the award winning FLAVIA Fusion.
Launching exclusively at Bloomingdale’s in mid-December, the FLAVIA Fusion Deluxe will feature new upgrades including a stainless steel finish, which make it a perfect compliment to any home décor. FLAVIA Fusion Deluxe will be in Bloomingdale’s stores nationwide in mid-December and includes the following upgrades:
>> Blue LEDs on the drink selection panel
>> Separate hot water button
>> Visible water level Stainless steel handle around the back of the water tank (for easy refilling and cleaning)
>> Additional stainless steel accents throughout the design including on the cold tank lid and head adjust panel
"FLAVIA values our partnership with Federated Department Stores and created an exclusive product for the Bloomingdale’s division to expand our portfolio of equipment with a premium version of the existing Fusion drinks station," said Rod Ofte, General Manager for FLAVIA. "Launching FLAVIA Fusion Deluxe at Bloomingdale’s, which has a reputation of offering the best in housewares, is an ideal situation."
The FLAVIA Fusion drinks station, which features a sleek design and state-of-the-art technology, gives people the ability to create over 30 single-serving drinks, including gourmet coffees, fresh leaf teas, wellbeing options and heavenly indulgent creations such as cappuccinos, mochaccinos, Milky Way lattes and chai lattes, all at the touch of a button. Unlike messy coffee and tea pots, FLAVIA is the only single-serve beverage system which brews direct and pure from a "filterpack" to cup, guaranteeing no crossover of flavor from the previous drink. In addition, the FLAVIA Fusion drinks station requires minimal to no cleaning between drinks, giving consumers total convenience.
"Bloomingdale’s has been the retail pioneer of the single serve coffee beverage business," said Michelle Israel, Divisional Merchandise Manager for Housewares & Luggage. "It is exciting to be bringing the latest and greatest to our customers at the perfect time of year for gift giving." FLAVIA Fusion Deluxe, debuting in December, will retail for $169.99 which includes an 18-drink starter kit at Bloomingdale’s stores nationwide.
About FLAVIA®
FLAVIA® has been satisfying the individual tastes of coffee and tea drinkers for over 20 years (first brewer launched in 1984). FLAVIA was the first to introduce the Brew-by-Pack drink system to the home and office, and has the only single cup system with authentic cappuccino, mochaccino and chai latte. The FLAVIA filterpack technology is the only system that brews direct and pure from pack to cup. Since 1996, FLAVIA Beverage Systems has placed over 100,000 FLAVIA Drinks Stations in homes and offices with over 2 billion drinks served worldwide. FLAVIA® is a registered trademark of Mars, Incorporated, known for brands that include M&M's®, SNICKERS®, UNCLE BEN'S®. For more information and an online demonstration of the system and the patented filterpack technology, visit
www.myflavia.com
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About Bloomingdale’s:
Bloomingdale's, a division of Federated Department Stores, was founded in 1872 and with the opening in San Diego, operates 38 stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Minnesota, Florida, California, Nevada and Georgia. For website access, log onto
www.bloomingdales.com
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